Brian Sparker

In today's Yelp age, online reviews for everything from restaurants, to hotels, to places to shop have the power to influence consumer behavior and guide purchase decisions. A study by international market research firm YouGov reveals that 78 percent of Americans check out reviews before making a purchase decision, and that they do so in order to assess the quality of a product or service.
But foodservice, hospitality, and retail are not the only industries where reviews are making a signific...

How to Choose the Right Franchise Management Softwa...

Today, brands in all industries are facing new challenges. There has never been more feedback online, and the expectations have never been higher. For a business, online customer support is no longer an option. Customers are demanding more, and they want answers at their fingertips. In this digital and social media age, where customer experiences are laid out on the table for other customers to see, companies want to understand how engagement and experience are affecting customer relationships, and they are using feedback to measure it.

To ensure you're engaging with your audience, it's smart to use these online review tactics in your social media marketing strategy....

For a SaaS, the middle of the funnel can be extremely important, especially for businesses with a freemium model.

Best practices for selecting tools for startups | S...

The New Customer Relationship Management: Online Re...