Brian Sparker

Brian Sparker

Helping brands become publishers.

Marketing storyteller specializing in brand publications, SaaS, content marketing and social media.

  • 78
    stories
  • 73K
    words
78
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19
publications
Brian Sparker's stories for
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Open uri20170817 19514 p0qgjs article
servicebridge.com

How to Choose the Right Franchise Management Software to ...

How to Choose the Right Franchise Management Softwa...

convinceandconvert.com

Why Customer Experience is the Ultimate Marketing Tool | Convince ...

Why Customer Experience is the Ultimate Marketing T...

sparker.co

Second Page of Google

Second Page of Google

banking.com

Press Center | ReviewTrackers

Press Center | ReviewTrackers

customerTHINK

4 Simple Ways to Boost Customer Loyalty

4 Simple Ways to Boost Customer Loyalty.

onlinegeniuses.com

5 Industries Impacted by Online Reviews

For some marketers, there’s a dark and stormy cloud on the horizon. Negative reviews are becoming the norm and it’s possible that a brand may not have a complete grasp on the impact these negative reviews have a business. This is the age of the customer. A majority of consumers are relying on customer reviews to make purchasing decisions. Public customer feedback and negative word-of-mouth is causing businesses in every industry to lose potential customers.

Online review tactics 01 article
sproutinsights

7 Online Review Tactics for Social Media Marketing |Sprout Social

To ensure you're engaging with your audience, it's smart to use these online review tactics in your social media marketing strategy....

feedback.co

Voice of the Customer - Medallia

Voice of the Customer - Medallia

The Content Marketeer

Content Analytics for Dummies: The Metrics That Matter

Content Analytics for Dummies: The Metrics That Mat...

Screen shot 2016 08 12 at 3.31.47 pm article
KISSmetrics

Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy

For a SaaS, the middle of the funnel can be extremely important, especially for businesses with a freemium model.

Screen shot 2016 08 08 at 3.48.56 pm article
stacklist.com

Best practices for selecting tools for startups | Stacklist

Best practices for selecting tools for startups | S...

Hand mouse article
banking.com

The New Customer Relationship Management: Online Reviews | Banking.com

The New Customer Relationship Management: Online Re...

cbinsight.com

Online reviews and customer feedback in banking - CBInsight

Online reviews and customer feedback in banking - C...

socialmedia today

10 Essential Customer Engagement Tactics for Social Media ...

10 Essential Customer Engagement Tactics for Social...

pos.toasttab.com

4 Simple Hacks to Grow Your Restaurant Reviews

Online reviews and ratings of your restaurant can drive hungry customers to your door or scare them away.

60% of restaurant-goers read online reviews before going out for a meal — a habit that takes precedence over getting directions to a restaurant or looking at food photos. In terms of preferences in types of reviews, customer-written reviews on websites like Yelp, TripAdvisor, and Zomato are preferred by 25% more people than reviews written by professional food critics.
Two economists at the University of California, Berkeley found that a half-star improvement on Yelp’s 5-star rating scale makes a restaurant 30% to 49% more likely to be fully booked during peak dining times.