Brian Sparker

Why Customer Experience is the Ultimate Marketing T...

Second Page of Google

Press Center | ReviewTrackers

4 Simple Ways to Boost Customer Loyalty.

For some marketers, there’s a dark and stormy cloud on the horizon. Negative reviews are becoming the norm and it’s possible that a brand may not have a complete grasp on the impact these negative reviews have a business. This is the age of the customer. A majority of consumers are relying on customer reviews to make purchasing decisions. Public customer feedback and negative word-of-mouth is causing businesses in every industry to lose potential customers.

Voice of the Customer - Medallia

Content Analytics for Dummies: The Metrics That Mat...

Online reviews and customer feedback in banking - C...

10 Essential Customer Engagement Tactics for Social...

Online reviews and ratings of your restaurant can drive hungry customers to your door or scare them away.

60% of restaurant-goers read online reviews before going out for a meal — a habit that takes precedence over getting directions to a restaurant or looking at food photos. In terms of preferences in types of reviews, customer-written reviews on websites like Yelp, TripAdvisor, and Zomato are preferred by 25% more people than reviews written by professional food critics.
Two economists at the University of California, Berkeley found that a half-star improvement on Yelp’s 5-star rating scale makes a restaurant 30% to 49% more likely to be fully booked during peak dining times.

There Is A Customer-Service Deficit In Banking, Say...