Brian Sparker

Brian Sparker

Helping brands become publishers.

Marketing storyteller specializing in brand publications, SaaS, content marketing and social media.

  • 77
    stories
  • 72K
    words
77
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18
publications
Brian Sparker's stories for
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convinceandconvert.com

Why Customer Experience is the Ultimate Marketing Tool | Convince ...

Why Customer Experience is the Ultimate Marketing T...

sparker.co

Second Page of Google

Second Page of Google

banking.com

Press Center | ReviewTrackers

Press Center | ReviewTrackers

customerTHINK

4 Simple Ways to Boost Customer Loyalty

4 Simple Ways to Boost Customer Loyalty.

onlinegeniuses.com

5 Industries Impacted by Online Reviews

For some marketers, there’s a dark and stormy cloud on the horizon. Negative reviews are becoming the norm and it’s possible that a brand may not have a complete grasp on the impact these negative reviews have a business. This is the age of the customer. A majority of consumers are relying on customer reviews to make purchasing decisions. Public customer feedback and negative word-of-mouth is causing businesses in every industry to lose potential customers.

Online review tactics 01 article
sproutinsights

7 Online Review Tactics for Social Media Marketing |Sprout Social

To ensure you're engaging with your audience, it's smart to use these online review tactics in your social media marketing strategy....

feedback.co

Voice of the Customer - Medallia

Voice of the Customer - Medallia

The Content Marketeer

Content Analytics for Dummies: The Metrics That Matter

Content Analytics for Dummies: The Metrics That Mat...

Screen shot 2016 08 12 at 3.31.47 pm article
KISSmetrics

Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy

For a SaaS, the middle of the funnel can be extremely important, especially for businesses with a freemium model.

Screen shot 2016 08 08 at 3.48.56 pm article
stacklist.com

Best practices for selecting tools for startups | Stacklist

Best practices for selecting tools for startups | S...

Hand mouse article
banking.com

The New Customer Relationship Management: Online Reviews | Banking.com

The New Customer Relationship Management: Online Re...

cbinsight.com

Online reviews and customer feedback in banking - CBInsight

Online reviews and customer feedback in banking - C...

socialmedia today

10 Essential Customer Engagement Tactics for Social Media ...

10 Essential Customer Engagement Tactics for Social...

pos.toasttab.com

4 Simple Hacks to Grow Your Restaurant Reviews

Online reviews and ratings of your restaurant can drive hungry customers to your door or scare them away.

60% of restaurant-goers read online reviews before going out for a meal — a habit that takes precedence over getting directions to a restaurant or looking at food photos. In terms of preferences in types of reviews, customer-written reviews on websites like Yelp, TripAdvisor, and Zomato are preferred by 25% more people than reviews written by professional food critics.
Two economists at the University of California, Berkeley found that a half-star improvement on Yelp’s 5-star rating scale makes a restaurant 30% to 49% more likely to be fully booked during peak dining times.

blog.banksocialmediaconference.com

There Is A Customer-Service Deficit In Banking, Says ...

There Is A Customer-Service Deficit In Banking, Say...