Brian Sparker
Helping brands become publishers.
Marketing storyteller specializing in product and content strategy.
PROJECTS
shsmd.org
The Impact of Patient Reviews on Physicians
In today's Yelp age, online reviews for everything from restaurants, to hotels, to places to shop have the power to influence consumer behavior and guide purchase decisions. A study by international market research firm YouGov reveals that 78 percent of Americans check out reviews before making a purchase decision, and that they do so in order to assess the quality of a product or service.
But foodservice, hospitality, and retail are not the only industries where reviews are making a signific...
servicebridge.com
How to Choose the Right Franchise Management Software to ...
How to Choose the Right Franchise Management Softwa...
convinceandconvert.com
Why Customer Experience is the Ultimate Marketing Tool | Convince ...
Today, brands in all industries are facing new challenges. There has never been more feedback online, and the expectations have never been higher. For a business, online customer support is no longer an option. Customers are demanding more, and they want answers at their fingertips. In this digital and social media age, where customer experiences are laid out on the table for other customers to see, companies want to understand how engagement and experience are affecting customer relationships, and they are using feedback to measure it.
onlinegeniuses.com
5 Industries Impacted by Online Reviews
For some marketers, there’s a dark and stormy cloud on the horizon. Negative reviews are becoming the norm and it’s possible that a brand may not have a complete grasp on the impact these negative reviews have a business. This is the age of the customer. A majority of consumers are relying on customer reviews to make purchasing decisions. Public customer feedback and negative word-of-mouth is causing businesses in every industry to lose potential customers.
sproutinsights
7 Online Review Tactics for Social Media Marketing |Sprout Social
To ensure you're engaging with your audience, it's smart to use these online review tactics in your social media marketing strategy....
The Content Marketeer
Content Analytics for Dummies: The Metrics That Matter
Content Analytics for Dummies: The Metrics That Mat...
KISSmetrics
Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy
For a SaaS, the middle of the funnel can be extremely important, especially for businesses with a freemium model.
stacklist.com
Best practices for selecting tools for startups | Stacklist
Best practices for selecting tools for startups | S...
banking.com
The New Customer Relationship Management: Online Reviews | Banking.com
The New Customer Relationship Management: Online Re...
cbinsight.com
Online reviews and customer feedback in banking - CBInsight
Online reviews and customer feedback in banking - C...
socialmedia today
10 Essential Customer Engagement Tactics for Social Media ...
10 Essential Customer Engagement Tactics for Social...
pos.toasttab.com
4 Simple Hacks to Grow Your Restaurant Reviews
Online reviews and ratings of your restaurant can drive hungry customers to your door or scare them away.
60% of restaurant-goers read online reviews before going out for a meal — a habit that takes precedence over getting directions to a restaurant or looking at food photos. In terms of preferences in types of reviews, customer-written reviews on websites like Yelp, TripAdvisor, and Zomato are preferred by 25% more people than reviews written by professional food critics.
Two economists at the University of California, Berkeley found that a half-star improvement on Yelp’s 5-star rating scale makes a restaurant 30% to 49% more likely to be fully booked during peak dining times.