Brian Sparker

Brian Sparker

Helping brands become publishers.

Marketing storyteller specializing in brand publications, SaaS, content marketing and social media.

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How much time users spend on facebook article

Here’s How Much Time Users Spend on Facebook

By Brian Sparker on February 17, 2015. Facebook pages now receive online reviews and ratings. This is a good thing, especially if you're the type of CMO or ......

The Customer Experience Manager’s Getting Started Guide to Text Analytics

It’s not unusual for a five-star Yelp review to include a candid comment about how some aspect of the product or service could use a little work.

It’s not odd either to come across a completed NPS survey form with a “not likely to recommend this business” response… followed by a few positive words and feedback in the Additional Comments section.

Facebook reputation management pay social media tracking marketing article

Beyond Facebook: How Reputation Management Can Pay Off More than Social Media Tracking and Marketing

Apr 28, 2015 ... Beyond Facebook: How Reputation Management Can Pay Off More than Social Media Tracking and Marketing. By Brian Sparker on April 28, ......

The 15 Habits of the Highly Effective Brand Manager

The role of the brand manager is crucial for any business looking to achieve their goals and thrive among the competition. They are vital to every layer of a multi-faceted operation. Consider promotion, products and services, advertising, information exchange, and reputation. Each of these is dependent on the effective management of your company’s brand.

Consumer surveys online reviews article

Survey Says: 33% of Restaurant-Goers Never Dine Below 4-Stars

By Brian Sparker on June 23, 2015. Below 4 Stars, Your Diners Starve. We here at ReviewTrackers know the impact reviews can have on a restaurant, but we ......

Voice of the customer review trackers article

Utilizing the Voice of the Customer to Enhance Your Online Reputation

By Brian Sparker on May 4, 2015. Voice of the Customer & Online Reputation. voice-of-the-customer. If we've learned anything in the last five years, ......

How to create online brand management strategy article

How To Create an Online Brand Management Strategy

The way businesses approach online brand management strategy is ever growing and evolving. Your brand should do the same....

Restaurant reputation management article

Restaurant Reputation Management: A Strategic Guide

Whether a chain or independent, you stand to gain so much by engaging in a proactive restaurant reputation management process....

Delete yelp reviews article

When can a brand control, alter, or delete an online review?

Unless the review is profane and you can prove with very strong evidence that it is false, the negative review is likely to remain published....

Google update tips tricks manage reviews customer feedback article

Google+ Update: Tips and Tricks to Manage Reviews and Customer Feedback

May 6, 2015 ... Brian Sparker. May 8th, 2015. Interesting theory Will, I could totally see this happening as Google pushes their way into the customer feedback ......

Online reputation management11 article

Writing SEO-Friendly Review Responses: 4 Smart Tips

Apr 16, 2014 ... Brian Sparker. July 21st, 2015. The customer you're talking to always ... Brian Sparker. November 4th, 2015. Hey Nathan,. Yes, responding to ......

Manage online reviews9 article

SMB Cheat Sheet: How to Optimize Your Review Responses to Gain an SEO Advantage

Oct 14, 2014 ... Brian Sparker. April 13th, 2015. Hello Shion, thanks for the feedback! You're right about the nofollow, sometimes there isn't an SEO benefit in a ......

Facebook call to action button article

The 7 Types of Facebook Call-to-Action Buttons – and Why You Should Activate Them

Mar 5, 2015 ... Brian Sparker. July 8th, 2015. Test! Try everything, especially early on. You never know what you'll discover in your testing and it could have a ......

My google reviews disappeared heres article

“My Google+ Reviews Have Disappeared!”: Here’s Why – and What to Do Next

Jun 25, 2015 ... ... be fantastic. Thanks in advance x. Reply. Brian Sparker. January 29th, 2016. Hey Rosie, could you send a link to your profile to their support?...

How to deal with fake online reviews article

How To Deal With Fake Online Reviews

Jul 31, 2015 ... Brian Sparker. July 31st, 2015. We agree Jeremy, fake comments (and trackback spam) is a HUGE time-waster. Thanks for being real! Reply ......